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What Trends Will Custom Packaging See In 2020?


The world evolves rapidly and packaging trends are no exception. 2020 was predicted to be an outstanding year for the packaging design trends to raise. Competent designers today are pushing the boundaries of the design form, transforming it from function to aesthetics. With this sign, what kinds of trends will custom packaging see in 2020?

Okay, you might have an extraordinary product that could rock the market easily. Yet, we all know that it is your packaging that sells. So, the big question is, are you giving your packaging design that huge attention it deserves?

Without any doubt, the packaging stands on the front line of the sales for every single product. Your targeted customers would typically see and touch before they would interact with your product inside. Packaging design has a big role in promoting your products and brand. In fact, you might have heard how those custom made boxes or custom printed boxes have started to gain a big popularity today.

So, if you want to reach a big success, then you should recognize these packaging trends and bring them to life.

Trend #1 – Customized and Personalized Packaging

As the brands getting to know that differentiation is the best thing to set them apart, customized and personalized packaging will make a great buzz in the packaging world. We would see how many companies deliver their products inside the enchanting custom printed boxes designed in exceptional style.

Trend #2 – Packaging That Tells Your Brand Story

Living in modern society, brands will need more than a simple well-designed packaging to make a great impact. Hence, if you really want to connect with your customers, you would need to take your packaging to the next level which is using it to tell your brand story.

In 2020, we would see how those brands to take a more comprehensive approach to their packaging design. We would see how those brands print on their logos on their custom made boxes as an effective opportunity to tell their brand story. The packaging will be used by brands to communicate their messaging point and shaping up a deeper connection with their respective customers.

Trend #3 - Minimalist packaging

Minimalist packaging is a reference not only to the expanse of packaging material being used in order to make sure the least impact on the environment, but also in the branding context of the product wrapped within it.

Straight forward, easy to understand, and extraordinary contrast designs that simply and clearly state the contents of the product will be dominant to many consumers in 2020. Minimalist packaging appears to fly in the face of both vintage and luxury packaging materials.

As brands effort to pull the attention of the consumer towards their products, we would likely see product innovations that link the gap between minimalism, luxury, and vintage, along with personalized packaging supplies as each of these underlying forces endure to drive the customers’ interests from one market to the next.

Trend #4 – Eco-friendly Packaging

Even though this eco-friendly packaging is not a new thing, but with the growing environmental awareness, it enters in thrilling new directions in 2020. Commonly, packaging has always been something that triggered weighty public concern regarding its consequences over the environment and the context of sustainability which now has turned out to be the main factor for withdrawing its potential towards stronger marketing communications and enhanced business interests.

As a result, in 2020, we would see how eco-friendly packaging raises to be a great marketing move for all business types and sizes. Hence, this is one of the hottest trends to follow.

Trend #5 – The Rise of Digital Printing

The prime game-changer in the worldwide packaging industry will be the rise of digital printing. As digital printing continues to grow, standard offset printing will start to lose its market share. This downward trend will also shake other traditional forms of packaging such as screen printing.

The main reason for this reference is because of the fact that digital printing appears to be less expensive and gives producers added flexibility when designing packaging materials. Plus, digital printing enables for extended customization opts and on-demand printing.

Final Words
Hopefully, these trends have inspired you to figure out how you could step your packaging design to the next level in 2020. One thing you should note is, try to avoid implementing one of the trends above just to because it is trendy. Instead, always consider communicating your product and brand to your targeted audience when it comes to planning a remarkable packaging design.

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